As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today.
But data sitting in silos doesn't help anyone. least of all the customer. Turning the data into useful experiences is how marketers unlock the power of data.
Since most people have at least one social profile, people are willing to give marketers access to social data in exchange for a personalized experience across the sites they frequent.
This high-value data allows marketers to develop more meaningful, and profitable, relationships with their audience in ways like:
Enable people to find places and friends
Make discovery relevant
Build an active community of brand promoters
Solve problems that earn fan loyalty
Become the go-to personal assistant
(Get the details on the Power Of series, including calendar of contributors)
About Gina Rau:
Gina is a brand engagement specialist who seeks out creative solutions for marketing and business challenges. Her work has delivered positive impact for world-class brands like McDonald's, JCPenney, United Airlines, Radio Shack, Whole Foods and more. At Janrain, Gina leads the charge to make the brand shine, and share our client's stories and all we do. While marketing may be in her blood, a good Oregon pinot noir fills her wine glass.