Are you having trouble quantifying the business value of your social media marketing efforts?
You're not alone - according to this new report from MDG Advertising, 44% of CMOs say that they've not been able to measure the impact of social media on their business.
Accurately tracking the return on investment of social media has been a constant challenge for marketing teams, and has become a more pressing one as social platforms have evolved into a key part of our broader communicative process. But it's slowly becoming more clear - businesses are gradually shifting focus away from vanity metrics, and more towards bottom line results, with systems and tools advancing to facilitate advanced data measures.
But it's still evolving - to provide more perspective on the challenges of measuring social ROI, MDG has created this new infographic.