While Instagram's longer-form video platform IGTV hasn't taken off as they would have liked, it does provide another content option, and a consideration for your platform marketing strategy. At present, it's likely not a priority for many brands - but that could also make it more beneficial, with less competition for attention, and more opportunity to stand out.
If you are considering IGTV in your 2019 social media marketing strategy, this infographic from M2 On Hold is worth a look. The listing outlines the potential benefits of the platform, along with tips to help you get started.
It will depend on your business, your target market, and your content goals. But IGTV may well be worth a look.
Check out the full infographic below.
A version of this post was first published on the Digital Information World blog.