I guess I must have been running a bit too fast lately, because I missed the fact that "The Social Media Manifesto, The Future of Corporate Communications," made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process ;)
THE SEMMYS tracks and ranks the year's best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to "The Social Media Manual: Read Before You Play," by Muhammad Saleem, Search Engine Land.
The Social Media Manifesto was released in April of 2007 and was greeted by strong support from both new and traditional PR practitioners. I wrote it as a way of showcasing the tools, philosophies, strategies, and reasons for companies to learn how and why to engage with their community of customers and prospects.
Over the last year, I have put it to the test many times as a way of determining how and where companies should engage, who's voices should be applied, along with the resources required to be transparent, helpful, and successful. The most important piece, is that you don't have to be everywhere, only where your customers and prospects participate and communicate. It's an important distinction between the hype and the tools as well as the technology and sociology.
Version 2.0 is currently in development.
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