In this age of information overload the competition is fierce and the noise level is immeasurable. Our ability to take in information may be large, but it's limited. Our attention spans are short and getting shorter.
As marketers, our first and most pressing goal is to get noticed. The challenge then evolves to keeping the reader's interest for a short spell and making some sort of connection during the brief moment in time.
This decade's seen explosive popularity of image-centric social channels like Instagram and Pinterest. Every social media network not considered to be visually magnetic is moving fast to overcome the problem.
And every marketer who hasn't yet mastered the nuances of visual marketing needs to get on it. If you're not acing the aesthetic parts of content marketing, you can expect to see your audience engaging with companies that are.
Your content needs to feature photos, images, and visuals that woo and wow because:
- The overwhelming majority of communication is non-verbal.
- People remember what they see.
- Visual content garners far more views and shares.
- It appeals to our short attention spans.
- It can help catapult conversion.
Want to make visual magic? Check out this infographic I co-created with Visme. The Visme platform makes it easy to create engaging (and even interactive) infographics and presentations.