TikTok has launched a new Tutorials platform to provide lessons on how to use the platform's various tools, in order to help brands maximize their TikTok presence.
The platform promises to help brands:
- "Tell your brand story the TikTok way"
- Understand "how consumers, brands and creators are harnessing the hype"
- "Understand how to measure success through exclusive insights"
The sessions on offer include overviews of various TikTok tools and functions, which you can access via email sign-up.
But sign-up is currently limited - when I tried to access the lessons, I received a notification that my agency "does not appear on the list", and that I should email TikTok directly. That may mean that the tutorials are region limited - we've reached out to TikTok for more information.
But when you can access the lessons, you can undertake a sort of TikTok certification, which eventually rewards you with this badge:
And that could definitely be of benefit for TikTok, as more brands look to tap into the rising platform in order to maximize their reach, especially with younger audiences.
So long as TikTok keeps running, of course. Negotiations over the app's future are ongoing, but it seems likely that, eventually, they'll find a way to keep the app running, which should make it a relevant consideration for marketers moving forward.
You can check out the Tutorials mini-page yourself, and apply for access, via this link.