This year, more than ever, recruiters are making social media work for them. These sites help employees and customers evangelize businesses with honest insight into what a company is like. Of course, each site offers its own unique advantages.
On Facebook, your Business Page can be a hub where you post industry updates, events, photos, and other messages. LinkedIn is a recruiter's go-to social media site, and your company and employees need to have a presence there. Before applying for a job, 76% of job applicants viewed profiles from the company's employees. Twitter and Google also play large roles in recruiting: Use them to connect with and vet candidates, and find out what people are saying about you using hashtags and Google Alerts.
These sites are a boon for recruiters. Use them well, and you'll find they've become a important tool. Check out this infographic for more on how recruiting and staffing agencies should be using social media in 2016.