When it comes to social media, even those who think they have it figured out may be dangerously close to falling behind. The book on Social Media is still being written and many of us are still testing, measuring and refining. Finding the right balance of traditional communications, social listening, data analytics, digital production, SEO and social media expertise is a tough nut to crack. Are you empowered to try new things? Respond in real time? Make mistakes? Welcome to the world of social media, where the neon sign still blinks: BETA.
For all of you willing to explore the boundaries of the BETA of social business, and who feel like you have something to contribute to this discussion, you'll find your fellow travelers gathering for a pre-conference discussion on #SMTLive tomorrow, Sept. 10th, at noon EST. Join Peter Kim, Chief Solutions Architect at Dachis and author (along with Dion Hinchcliffe) of Social Business by Design: Transformative Social Business Strategies for the Connected Company, as he moderates a discussion with some of the best thinkers about social and business transformation: Ted Shelton, Andrew Bowins, and Brian Vellmure. I'll be there as well, so join in. Here's a link to put a reminder in your calendar.
This tweetchat will be sponsored by MasterCard, a company that is taking the art of listening to heart with its Conversation Suite. You'll be able to hear Andrew Bowins, Senior Vice President and Group Head, External Communications at MasterCard, at The Social Shake-Up, less than a week away.
Just a reminder: we'll be gathering 'round the hashtag of #SMTLive.