Hashtags are everywhere, on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this year's Super Bowl, dozens of new commercials debuted and some got more buzz than others. It's the time of year when advertisers go all out to make sure their commercials stand out and resonate with viewers.
More than 50% of the ads mentioned social media, with many using hashtags. Sysomos analyzed the reaction to these ads on Twitter and found that people prefer to tweet about a brand, rather than the commercial. So it's not surprising that companies that used their own brand name in the hashtag (#doritos) performed better than those that didn't. Popularity of the ad also played a role as well (#TheKiss).
The infographic below highlights the hashtags that were featured in different commercials and how they performed during the Super Bowl:
Infographic courtesy of Sysomos.