It's May already? Everyone always says that time flies, but it seems to be going faster than ever this year, no? Soon you'll be mapping out your Christmas promotions.
To help with your strategic planning, and enable you to tap into relevant events, Twitter has released its latest monthly calendar, which outlines all the major dates to be aware of, along with their relative tweet volume, showing you where the platform's audience is most engaged.
So what's on in May?
As explained by Twitter:
"May is when sports, music, and culture collide on Twitter.
People will come to Twitter to see what's happening at #Eurovision2018, check out the musical acts of Billboard Music Awards, and see who wins the French Open. And with celebrations for International #MothersDay and Cinco de Mayo, there are plenty of opportunities for your brand to show your personality on Twitter with relevant content."
Indeed, there's a heap of opportunities for brands, and Twitter's monthly listings are getting more comprehensive, highlighting more events.
Looking for even more insight to help your longer term planning? Twitter has also released an event calendar for the full year. You need to sign-up to get access, but the document is a great way to stay on top of seasonal happenings, especially if you're looking to market on Twitter itself.