Twitter Releases Major Events Calendar for November to Help with Strategic Planning
We're nearing the end of 2018, and Twitter has released the latest version of its monthly major events calendar, which highlights all the key dates for social media marketers to keep in mind for their seasonal and thematic content in November.
Twitter's event calendars list both the events to be aware of themselves, along with (for selected events) tweet volume stats, based on the previous year, which can provide more specific insight into exactly what levels of discussion around each you can expect, further refining your strategic approach.
So what are the key dates to be aware of this month?
Really, it's all about the Thanksgiving/Black Friday weekend for most marketers, though there are plenty of sports and entertainment events you can also tap into.
If you are looking to promote a Black Friday campaign, it's best to get started now - according to data from Pinterest, activity around Black Friday starts months before the actual event, with special deals and tips among the key interest points.
The same trends might not be as pronounced on Twitter, but still, the discussion will be increasing right now - there are ways to start researching and pushing out your lead-in efforts already.
As noted, Twitter's monthly calendars can be a great resource - and if you're looking to plan a bit further ahead, you can also download Twitter's whole year calendar. Though, of course, it now only covers December, so not really that far ahead.
But either way, it's worth checking out the listings as you go about planning your tweet approach.
Follow Andrew Hutchinson on Twitter