Twitter appears poised to launch a new music app this weekend! The web page was spotted at music.twitter.com featuring the #music hashtag and a sign-in button, suggesting the new service is getting ready to launch. Discovered by The Verge, the sign-in button leads to an authorization request for an app called "Trending Music Web." Also Stephen Phillips, founder of We Are Hunted, the music service recently acquired by Twitter, has been seen tweeting songs via this new music application. The tweets links to embedded audio from SoundCloud and Rdio, so it would be safe to say these companies will be part of the Twitter Music experience.
Test#NowPlaying @whoisgambles - Safe Side ♪ soundcloud.com/whoisgambles/g... - Stephen Phillips (@huntedguy) February 2, 2013
these guys have got it together #NowPlaying @atlasgenius - Trojans ♪ rdio.com/artist/Atlas_G... - Stephen Phillips (@huntedguy) April 10, 2013
This is an interesting new offering from Twitter which has yet to officially go live as the current sign-in isn't functional yet. The service is expected to launch some this weekend though, which would coincide with the Coachella Music and Arts Festival in California which started on Friday. As such, the timing of this new music app launch couldn't be any better, as they're likely hoping to piggyback on the extra music hype this weekend given the enormous concert taking place. So what do you think? Could this new way to embed music within tweets signal a potential block on YouTube videos coming, by removing their Twitter Card support, in an effort to steer people to use this instead?