Ever wondered if investing time in being active on Twitter provides a direct, measurable result? Twitter does actively influence not only purchasing decisions, but it also plays a part in word of mouth endorsements, helping to spread positive brand sentiment.
Check out Twitter's latest infographic to get the lowdown on some UK specific holiday shopping stats.
*Source: GlobalWebIndex Twitter 2013 Holiday Shopping Study. Based on a survey of 502 active (past 30 days) UK Twitter users.