What are the key, common elements that drive the best response in Twitter ad campaigns?
To answer this, Twitter analyzed 55 different on platform campaigns in order to determine which were more effective in their approaches, and what they did that the lesser performing campaigns did not.
Here's what they found:
- Brand visibility is a key factor, with campaigns that showcased branding more often in the creative seeing higher ROI
- Campaigns designed to work without sound drive better overall response
- Mentioning the brand/product within the accompanying tweet correlated with better response rates
Twitter has put the data together into the below one-sheet, which may come in handy when planning out your upcoming tweet campaigns.