Social media has had an impact on virtually every industry sector, but arguably none more so that travel. With all of your friends and family sharing their latest travel photos, alongside the latest influencer marketing posts from some exotic location, there's a heap of ways to get inspired and find new ideas for your next trip.
Indeed, up to 52% of Facebook users say their friends' posts inspire their travel plans, while some 67% of travel enthusiasts use Instagram to find inspiration for new journeys.
If you work in the travel or tourism sector and your business is not utilizing social, you're missing out. Underlining this, check out the latest infographic from the team at MDG Advertising, which looks at social media travel trends, highlighting some amazing stats.