It took some time for social video to take off, but with new video sharing apps like Vine, Keek, and yes, even Snapchat, video has become a force to be reckoned with. Though it might not seem like these social apps would have much utility for marketers, they actually present a great deal of opportunity for creating and nurturing relationships between brands and customers. This week, Spencer and Jacey discuss how brands are using social video and the importance of utilizing this technology sooner rather than later.
If you find their insight useful, be sure to tune in to SyneCore's YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry.