As part of the session, I am posting here a listing of examples I often use of different web strategies. We often ask clients to review a list like this and come prepared to discuss:
- What are these organization trying to accomplish?
- Who are they trying to engage online?
- Why will their target audience bother coming back to this site a 2nd time, a 22nd time?
- How is their web strategy going to help the organization be more successful?
These examples are interesting for varied reasons:
The Nature ConservancyÂ's Jonathon Colman on Digg:
http://digg.com/users/burkinaboy/history.rss and http://digg.com/users/burkinaboy
Gapminder: Sustainable global development through statistics
Watch: http://www.gapminder.org/video/gap-cast/gapcast-10---energy.html
Changemakers; Open Sourcing Social Solutions http://changemakers.net/en-us/competitions
TED: Ideas worth spreading http://www.ted.com/
NASA: http://www.nasa.gov
The World Bank: http://www.worldbank.org/
CARMA: Carbon Monitoring for Action http://www.carma.org
ProCon.org http://deathpenalty.procon.org/viewanswers.asp?questionID=1038
The Huffington Post http://www.huffingtonpost.com/green/
Center for Global Development / Blogs http://cgdev.org/section/opinions/blogs/
National Rifle Association http://www.nra.org/home.aspx
ProFootballTalk! http://www.Profootballtalk.com
Oceana /Ocean Heros http://community.oceana.org/heroes
Center for Fire Research and Outreach http://firecenter.berkeley.edu/
Global Voices Â"aggregates, curates, and amplifies the global conversation onlineÂ"
http://www.globalvoicesonline.org/-/world/east-asia/china/
Please share ideas about these, suggestions for other innovative web strategy examples - thanks!
Chris
Chess photo courtesy of gabork / flickr
