Did you know that 46% of users will unfollow a brand on social if they post too many promotional messages - and that 30% unfollow brands which use jargon or slang that doesn't fit the brand?
Your social media followers can switch off just like that if you don't carefully plan your social media content, or respond them in timely manner. It's important to understand the key balance, and what causes people to tune your brand out.
Sprout Social conducted a study to find out the most common reasons why users press 'unfollow', and the team at Jones PR have collected the top responses into the below infographic, which also includes tips on how to avoid each.
A version of this post was first published on the Digital Information World blog.