Business is all about relationships. It’s largely the company’s responsibility to build and maintain positive, beneficial relationships with its customers, and sometimes that takes third-party help. This is where an influencer can come in.
An influencer is someone important to your industry who can talk to your customers on your behalf. They can bolster the relationship between you and your audience. But with that level of responsibility, you have to ensure you’re working with the right people, as they serve as an ambassador and can make for excellent PR - and increased conversions.
To find the right people, you first need to know your goals, then you can get a feel for who can help you reach them. Once you narrow down your list of potential influencers, decide who you can provide value to for a mutually beneficial relationship - because this type of relationship is just as important with the influencer as it is with your customers.
This infographic below shares more about what influencer marketing is, how it works, and how to make it work for your company.
Infographic via Salesforce