This is really not a trick question. The answer is when that content is the right information delivered at the right time and provides a recognizable takeaway your prospects value.
That's the subject of the free webinar I'm doing tomorrow at 10AM PDT with Matt West, Director of Marketing Programs at Genius.com.It's part 2 of our 3 part series on using marketing automation and lead nurturing to improve your pipeline in 15 simple steps. In the last webinar, Felicity Wohltman and I provided 5 steps for developing a lead scoring process.
You can view the archive here and download the accompanying guide in Genius.com's new Resource Center.In tomorrow's webinar, also co-sponsored by NetProspex, we'll be giving you 5 Steps for developing content mapped to buying stages and assembling drip campaigns that engage your leads.FREE Webinar: When Does Content Count Most?Date: Wednesday, August 19Time: 10:00 AM PacificWith the answers to questions like these, marketers can launch drip campaigns that improve the health of sales pipelines...How can we create enough content with limited resources? How targeted does my content need to be? What can we learn from the content leads read? How do we determine a lead's buying stage? What types of content create the highest levels of engagement?
Register Now - and see for yourself. You'll also receive a bonus gift of a how-to guide to help ensure you're prepared to create content designed for buying stages.
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