Influencer marketing is a hot topic right now. But your happy customers can be your best influencers of all.
A recommendation from a friend who loves your product is much more authentic and trustworthy. And since the new customers are the friends of your existing customers, they are a great match for your target market.
But are there certain sectors which are particularly likely to drive a referal, and how does this differ by demographic?
Research recently undertaken by OnePoll for referral marketing company Mention Me reveals some interesting differences by sector, as illustrated in this infographic.