Yesterday I had a remarkable meeting with a Fortune 1,000 top-level marketing director. We discussed digital and social media. He said candidly, "Go to our social media page and tell me the first problem that you see." The moment I went to the page, I was blown away with the amount of engagement their posts were getting, and the content was exciting! However, after scrolling through three to five posts I noticed a trend. They didn't respond to a one single comment. I asked, "What is up with the engagement?" He says to me, "Are you on the right page... we get thousands of comments to our posts daily." Then I boldly replied, why don't you comment back? He said, "Are you serious? We don't have the time to do that!" I started to laugh, and I asked him what do you think social is all about? It's a two-way conversation!
Silence on the other line...
I thought I might have scarred him off, but then I realized that I must have struck a chord with him. I then followed up, not engaging with the community is costing you market share, millions in revenue, and negative brand loyalty. How much is that worth to you? He replied, it is everything, it is priceless! I've seen this in every level of business. Whether you're a mom and pop, or a publicly trading company. If you're not engaging on social, and don't have a team in place to engage, plan to lose in business. The most important factor to social business is spending time daily to engage.
I truly believe that the power of engaging with your community is the most important part of being on social networks. I hope that you will make a change, and empower your team or work with an outsource that can deliver for you on a daily basis. The most important thing is to start making a change today. Do not wait... start ENGAGING TODAY!