With the use of voice assistants on the rise, and projected to continue that ascent into the future, conversational commerce presents a new opportunity for brands to build new connections and processes to help cater for this emerging discovery behavior.
Over the past year, consumer adoption of voice assistants - such as Google Assistant, Amazon’s Alexa and Apple’s Siri - has continued to evolve, and by 2022, it's projected that over 55% of US households will utilize voice-enabled smart speakers.
While earlier restricted to chatbots accessed via messaging apps for shopping, the definition of Conversational Commerce has significantly expanded with the arrival of voice-based personal assistants, presenting brands with an opportunity to build greater intimacy with their customers.
To get a better understanding of the current voice assistant landscape, Capgemini surveyed over 5,000 consumers in the US, the UK, France and Germany. They've incorporated their findings into a new infographic - some important considerations for digital marketers to take in moving forward.
A version of this post was first published on the Digital Information World blog.