Search engine optimization (SEO) remains critically important for B2B marketers doing lead generation online. And it's pretty common advice to hear: launch a blog because the relevant content will attract links and improve your search engine visibility.

Blogs can offer little-known companies name recognition, and the chance to boost traffic and generate leads well beyond what they'd get if they were simply offering a list of goods and services for sale on their website.

But should you write a blog exclusively for search engine visibility?

Some what say yes but not me. I think a frequently updated, well written and relevant blog by an author who has passion for the subject will out perform others that were only for SEO.

Lee Odden over at the Online Marketing Blog shares a useful perspective on why blogs written solely for SEO objectives will inevitably fail. If you're thinking of blogging for SEO it's definitely worth checking out.

Link: Online Marketing Blog: 3 Reasons Why Blogs for SEO Fail