If you're looking to generate conversions from your new or existing website it's imperative that you have an attention grabbing landing page.
Think about the number of times you've visited websites and have left just as quickly because the landing page isn't engaging or has too much text to read through before actually finding what you're looking for.
You want your landing page to stand out from the crowd and make a great first impression, and the most professional way to show your brand's image and personality is through engaging video content. We've mentioned it before, but we can't emphasize the importance of video content enough
Here are four key reasons why you should be incorporating video content into your marketing strategy.
1. It piques interest
Your brand's first impression begins the very second a potential or existing client visits your landing page. With the dwindling attention spans of today, you only have a moments to engage your audience and hold their attention. If your clients have to read through walls of text in order to find what they're looking for, or to find out more about your brand, chances are they'll leave the site before they even make it to the important content.
Your goal is to grab their attention and have them stay on your site, and the best way to do this is by informing them with an engaging video that will keep them on your site and interested in your brand.
"Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service"
2. It highlights professionalism
Having a good quality, professional video shows that your brand is legitimate which immediately boosts trust in potential clients.
While not having video content can be detrimental to your company's legitimacy, having amateurish video content can be equally hurtful. Not all video content strategies are created equal, so it's important that your company uses professional, or professional quality video that suits your brand in order to see optimal results.
The quality of video plays a big role in how clients react to your brand - the professional quality of your video reflects the professional quality of your brand in the eyes of your clients
"Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google"
3. It creates an emotional connection
Video has a much greater chance of generating an emotional connection between your brand and the viewer than text or images alone.
Video provides a way for the audience to create an immediate connection to your brand, and you have the freedom to personalize it to fit your brand image and target audience.
Additional elements like music, motion graphics, actors and captivating storytelling an contribute to the connection between brand and client as well as provide your videos with that "x-factor" when it comes to converting business
"Video drives 157% increase in organic traffic from search engines"
4. It holds attention
Once you have a professional and captivating video for your landing page, it's almost guaranteed to hold more attention and help convert them into customers. But the next important step is to make sure people see it.
Don't let your video get lost on the page, be sure that it's the first thing people see when they visit your site, it should be front and center, a primary feature of your site.
Be sure the auto-play feature is being utilized so that visitors are immediately watching your video upon arriving at your site. You've put a lot of time and effort into creating the perfect video content strategy, so you want to show it off by any means possible, posting your video on your company's landing page is just the beginning of getting your video out to the masses.
"The average user spends 105% more time on a website with video"
Since the most common way people will learn about your business is through your website be conscious that your landing page is an essential tool for giving a great first impression and converting new business. Do some research and get your brand an engaging attention-grabbing video that will generate new clients and increase your brand's ROI.
Through immediate audience connectivity to your brand, your audience will be more willing to choose you over the competition.