Setting up your company blog is a powerful first step to successful content marketing - but it’s not enough on its own.
Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream, it’s the foundation of the sundae - without it, you can’t make a sundae at all. But on its own, it doesn’t make for a very magnificent dessert.
47% of B2B buyers consume 3-5 pieces of content before engaging with a salesperson - making your blog essential for content marketing success. Here are some expanded blog tips via MainPath.
A version of this post was first published on the Digital Information World blog.