Of course you've heard of content marketing - the practice has seen a boom in recent years, as more and more brand catch onto the fact that content can provide a range of discovery and connection benefits.
But if the various reports haven't been enough to kick-start you on your own content journey, maybe these data points will help. Compiled by the team at Gate 39 Media, the listing underlines the benefits of content, most notably for discovery via search.
There's some pretty compelling data in here, as well as some notes on how to create better posts - check out the full infographic below.
A version of this post was first published on the Digital information World blog.