Employer branding is a key component to attracting the right staff, and given the widespread usage of social platforms, social media is a key medium for boosting your employer brand.

Beyond marketing to your potential customers, your business' social media presence can also act as a powerful signal of what it's like to work for your company, with the active involvement of your staff, company leaders, and even CEOs providing insights that can help candidates make decisions about your potential as a career destination.

And given the value that great employees can bring, this should be a key consideration - take a look at this new infographic from EveryoneSocial which provides an overview of some important stats related to recruitment marketing and social media.