Today's leading companies are already becoming obsolete. Fortunately or unfortunately, they won't know until it's too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It's Digital Darwinism out here. #AdaptorDie!
Ignorance is bliss, until it's not.
Technology...social, mobile, real-time, it's changing the world. Customers are evolving into something new. They're more connected, empowered, and demanding.
Can you answer the question everyone is asking?
What's the future of business is not a question as much as it is the answer. And, it all comes down to you.
WTF explores in a fun, visual and insightful way, how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experiences. It's also an experience in of itself. It's a visually rich, square-shaped (coffee table style) four-color journey...think digital app but in an analog format.