X announced a new X Lift ad option at Advertising Week New York, which is an automated ad creation process that can convert a business’s URL into a series of ad options in just a few clicks.
X Lift aims to make it easier for brands to launch X ads by reducing the manual setup steps that can bog down and complicate the process.
With X Lift, advertisers enter their URL and X’s AI ad generation system provides a range of ad options, including images and copy, which the advertiser can choose from for a campaign.
The X Lift process can also build an entire campaign, including targeting. Advertisers just need to set a budget, and the system can do the heavy lifting.
Of course, that also means trusting X’s automated ad generation tools to come up with relevant, resonant campaigns. But the system has been trained on X ads, and as such, it knows what drives better X advertising performance, which could make it a valuable consideration for quick promotions.
The main target audience for X Lift is new advertisers, with X looking to bring more business back to the app. The platform’s ad business has struggled since Elon Musk purchased the company in 2022 and implemented a range of changes that more closely align with his personal views.
Some of those views have not gelled with ad partners, however, which has led to a gradual exodus of brands from the app. But with improved automated targeting, which X said is driving positive results, maybe more brands will give X ads another shot.
In a press release announcing the new ad option, X reported that active self-serve advertisers grew 50% in Q3 2026, compared to Q3 2025.
