After a design process lasting 30 days and dubbed by Yahoo "30 Days of Change", Yahoo has today finally unveiled its chosen logo design.
I think that the the new logo actually looks far more dated and bland than their previous logo.
While I'm a huge fan of Google, I am not a fan of their logo and have always found the bright primary colours and use of a slim serif font jarring. The fact that Yahoo has apparently emulated aspects of the Google logo by choosing a slim font and using a highly dated bevel effect is very curious indeed.
Despite the Yahoo brand now being 18 years old, this latest logo feels like a step backwards in time. The more whimsical elements of the logo, including the varying letter sizes and alignment of the exclamation mark, are at odds with the font they've used and did I mention that nasty bevel?
Below are a few of the drafts that the in-house design team at Yahoo came up with, the version drawn up on day 10 being my favourite.
According to the internet polling website Polar, the blocky, flat, sans-serif version of the Yahoo logo unveiled on day 10 is generally the most widely liked.
You can see more of the designs on the Yahoo blog.
So what do you think of the new logo - do you like it or do you prefer their old logo or any of the other designs they came up with?