Using Google Analytics properly makes you a far more effective digital marketer.
The data you gather via this free tool can (and should) be used to:
- Formulate a hypothesis about your content performance
- Determine a questions to support it
- Create a report to answer the question with data
- Take action based on your analysis
- Measure the results
There you go: a simple five-pack. However, there are millions of possible ways to look at Google Analytics reports. It might strike you as confusing. It doesn't need to be.
Andy Crestodina of Orbit Media Studios and I examined the language of Google Analytics and constructed the ABCs for "reading" your reports.
Here's what we came up with. We hope it's helpful.