Twitter is a powerful tool which businesses can use to build meaningful connections with new and existing customers, brand advocates, influencers, as well as a larger, engaged audience. It's also an increasingly important platform for providing quick, efficient customer service - of the small and medium-sized businesses that utilize Twitter, 85% agree that it's a key medium for customer support.
To ensure you're making best use of Twitter's potential, you need to understand the basics of the 140-character site, and establish your brand presence with high-quality photos, a well-written bio, and a thorough content strategy.
It's best to have a personality and a specific voice, as well as to avoid only tweeting links to content or other sites. Photos attract an average of 35% more engagement on each tweet than those without an image, while relevant keywords and hashtags will also help your messages stand out.
Learn more about how to use Twitter effectively for your business in the infographic below.