Driving business to your LinkedIn company page is a great way to generate leads. But as with each social network, LinkedIn's platform and audience are unique, so developing a strategy that works on LinkedIn requires you to approach it in a slightly different way to how you would on other platforms.
With that in mind, here are some ways you can optimize your LinkedIn company page.
1. Make sure your team is onboard
If your employees blog for your business, have them share their new blogs on their personal page and link them back to your LinkedIn business page. Instead of just copying the blog into the post, just write a highlight of the blog and remember to leave them wanting more.
2. Invest time in making a great photos
Given the availability of camera equipment and editing tools, quality photos are easy to get now. Investing some of your resources into creating quality photos for your profile will reflect how serious you are about your business.
Also, make sure that you use a friendly layout if you plan to incorporate a few things in your image.
3. Write a call to action
Be specific about what you want your page page to do. If you want them to get in touch, say so, and by which means you'd prefer they do it.
Always keep your audience in mind and try and entice them with an offer they can't resist.
4. Copy is key
Your LinkedIn page copy should match your brand voice. Don't have a brand voice? It's time to develop one. This will be a potential client's first impression of your business and should convey your business's personality.
5. Include Keywords on your page for optimization
Just as your website includes keywords to rank higher in search engine results, your LinkedIn profile should as well.
This enables people to more easily find you when they go looking for related services and terms on the platform.
6. Post at least once a week
You want people to know that your business is active because it builds credibility. Posting once a week - no matter how simple it is - will let people and other businesses know that you're open and ready. However, make sure each post is quality.
7. Make regular profile updates
Keeping your profile up-to-date and filled with relevant information will keep your customers happy. Think about updates like when you've added a new service, moved to a new place, or when you're gearing up for a special event.
8. Maintain your brand voice
The same voice from post-to-post or post-to-copy will build your credibility. Create a cohesive campaign and grow your brand voice.
One thing to keep in mind is that LinkedIn profiles are professional, so what works for a Facebook brand voice might not work here.
9. Join groups
LinkedIn Groups are a great way to find potential leads and generate more interest in your business.
When posting and interacting in a group, try to make your posts 80% business related news and 20% selling your services. Also, comment on other posts in the group.
10. Create your own group
Invite employees, clients, potential clients, and other people/businesses who may be interested in your services to join your group. You can monitor conversations and highlight your company's blogs and news.
Taking the time to keep your business's profile up-to-date and optimized will create a better return than leaving it alone.