Not all customers are created equal.
There are customers who buy from you once and disappear. There are customers who buy from you multiple times. And, then there are customers who buy from you over and over again, and shout your name from the rooftops.
Obviously, the latter is pure gold, especially when you also consider the potential influence these people can have on the opinion and purchase behaviors of your target audience. Traffic, leads, sales and revenue, on autopilot.
But wait, let's take a step back. Who are these magical beings I speak of?
These people are the bedrock of your business. Highly satisfied customers who speak on behalf your brand at every opportunity, and without being incentivized to do so. These people are twice as valuable as your average customers, and can, in some cases, drive a huge amount of your purchase activity.
But despite their value, many brands are not capitalizing on the opportunity they represent. In the US, over 80% of companies are not using advocates in their marketing strategy, and 58% don't even know who their advocates are.
The team at JitBit - a leading helpdesk software provider - have put together the below infographic which covers the Who, What, Where, How and Why of brand advocacy, and highlights the bottom line benefit it can have for every business.
This post was originally published on Irfan Ahmad's blog.