In any lead generation or social media marketing campaign, you need to put your best face forward.
Are you ready to wow potential clients, partners or employers with a headshot that makes you look like a professional in your industry?
The first and most important thing you need to remember is that first impressions are everything, especially online - you have mere seconds to make an impression before they size you up and move on.
While your profile photo should be professional, you also want it to reflect your personality and personal brand.
It can also be a good idea to use the same profile image on all of your social media profiles. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms.
Establishing a professional, branded presence starts with a great photo and here are five elements of a successful social media profile image, to ensure that you make the right impression in your lead generation or social media marketing campaign.
1. Have a clean or monotone background
The best wildlife photographers hone in on their subjects and make the details of a butterfly or a flower come to life by allowing the background to fade out of our visual perspective.
A great profile picture should do the same. Make sure the background isn't busy or complicated so that you can remain the focal point of the photo.
2. Present your best self
Although it's nice to have photos of yourself with friends and colleagues, your profile picture should feature you exclusively.
Make sure that you don't 'cut' someone out of the photo by cropping it or use that picture you look fabulous in from your last vacation in the Swiss Alps.
I strongly urge you to consider hiring a professional photographer or skilled friend to take a great headshot that features you, solo.
3. Use a headshot
It can be tempting to use photos of you doing interesting and active things on your social media profiles, like posting political activist signs or climbing Mt. Everest.
While it's great to include this type of dynamism in your extended profile, your profile picture makes a serious first impression and it should be a close-up featuring your face and eyes.
I can't stress enough just how important it is when making a first impression through a profile photo that the image is a head shot with your eyes visible, looking at the camera.
There's a lot of science behind why this is so important and if you are interested, you can learn more about the social psychology of social media profile photos here.
4. Showcase your personality with color
Color is a great way to incorporate some of your personality into your profile image.
Simply add a little color to your clothing rather than wearing just black or white.
There's decades of psychological research proving that color affects how people respond to you.
Wear red to convey a sense of power, or hot pink to inspire affection.
Wear emerald green to signify wealth or growth.
Communicate on a subconscious level with people using the color you feature within your profile picture.
It doesn't matter how conservative the organization is that you work with or how professional you want to appear, smiling creates an instant connection. It also de-ages you and makes you instantly more approachable.
Don't underestimate this form of non-verbal communication in your profile picture.
Do you have a professional image for your social media profiles? Do you use one branded image on all of your social media platforms? Let me know in the comments below.
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