Starting a blog for your website can open up a range of new opportunities for your business, in a range of different ways. When used properly, a blog can help increase awareness, showcase your expertise, answer customer queries and establish your business as the go-to brand in your niche.
Put simply, starting or upgrading your company blog can improve your business's marketing power.
Here are seven ways a business blog can help boost your brand.
1. Improve your website's SEO
If you use the right titles and descriptions in your blog, you can improve your Google search rank for ideas that your potential clients might be looking for. This will bring them to your website and, ideally, lead to more business for you.
You can also boost the SEO power of your posts by sharing link juice by linking to other websites and even your previous blog postings.
2. Create credibility with your clients
The best way to approach your business blog is to center your content around ways to use your product or the ways your industry has changed or is evolving. In doing so, you can showcase not only the functionality of your offerings, but also your industry expertise, which will improve brand reputation, trust and credibility.
3. Create great posts for your social media pages
Coming up with interesting content to post on social media can be tough, yet maintaining an active presence is essential. If you generate your own blog content for this purpose, dry spells in posting can be eased, alleviating the struggle when searching for content.
Creating researched, relevant blog posts will also help boost engagement on your social media profiles and website.
4. Showcase how your product (or service) is useful to clients
Your can write your blogs based on ways to use your products and best practices your company takes. While these are often searched topics, they also give you a chance to share information and comment on it.
If you're a service based business, this will show your potential clients that you value being educated in your field.
5. Help establish brand voice
Whether your business has a fun-filled tone or a conservative one, you can use your blog to express that. It brings life to your company and helps you create a consistent branding that can help draw in more leads from people who respond to your business's style.
6. Keep Google happy
The more activity you have on your website, the higher it's likely to rank in searches. If you have a couple of blog entries per month on your page, you'll have enough activity to keep Google's crwalers coming back to your page regularly, ideally helping to increase and maintain your search engine rankings.
7. Give you a chance to write a call to action (CTA)
At the end of your blog, leave your potential lead with a specific way to contact you if they want more information about your product or service. Remember to use your preferred method of contact in that CTA. Also, remember to include why they might want to work with your business.
By following these rules you can improve your chances of having your leads contact you the way you want. Plus, more often than not, people who are considering using a service or buying a product are more likely to follow through when they're given direct instructions to do so.
Maintaining a business blog can create a range of opportunities for your business. However, the best piece of advice I can give you is to have fun.
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