"When planning for 2016, where should marketers even start?
As the ever-changing world of tech drives consumer action in 2015 trends, 2016 is shaping up to be a year rampant with custom content, unique videos, and adaptive websites that suit mobile browsing. It's time to get creative in the realm of tech. With smartphone users set to top 2 billion in 2016 (eMarketer) and over 90% of marketers leaning on interactive content to educate buyers (Ion Interactive), optimization for mobile devices in one of the many keys to a successful strategy through next year."
Take a look at this infographic, created by ZenContent, which reveals their expectations for content marketing budgets, benchmarks and the key trends for 2016.
This post originally appeared on Irfan Ahmad's blog.