With summer approaching, Facebook has released a new research report into how usage of both Facebook and Instagram changes during the warmer months.
As explained by Facebook:
"Summer is a season for people to connect with family and friends, stay active and feel good. And mobile has created opportunities to stay connected beyond the moments we share in person. On Facebook, we saw that 92% of Summer-related conversations in the US took place on mobile in 2016-that's 12.38x more conversation on mobile than on desktop."
The report looks at a range of elements, including top check-in categories, most popular topics on each platform and when, exactly, people are most active. These are some great insights for those looking to maximize their seasonal outreach strategies, providing a range of considerations to take into account when planning and scheduling your campaigns.