Using social media to market your business has become practically essential. Everyone can become instantly connected to social media at any time with the shocking growth in the smartphone and tablet market. You, as a business, need to make use of this. Get people together and build a social media plan that will draw customers in and be successful.
Check out these 5 tips for making your social media plan successful.
- Establish Business Goals
What do you want to accomplish with your social media plan? Really think it over, develop a spreadsheet, crunch numbers, and go in with a plan that will accomplish every one of your business goals. Charging in without any sort of marketing strategies, or actual goals is not a patch for success. Plenty of pages fall flat before they can even get off the ground because they didn't take a little bit of time to really think through a reasonable strategy.
- Find your fit
You don't want to stretch yourself too thin by jumping at the chance to sign up for every single social media site. It will do you more harm than good, you will get a bad reputation for not responding to customers, and you may lose customers. Especially if you aren't a huge corporation. Do some xnspy around and find a couple of sites that you wish to establish you presence in and set up a team of people to do so.
- Schedule Time
Perfect, you have your page(s) that you want to tackle, now you need to set a team of people in charge of managing it. Successful social media pages regularly keep up with their pages and customer needs. Make it a daily ritual for yourself or your employees. Just as you need to maintain your business, you need to maintain your presence on social media to keep it running. Schedule regular, engaging posts that let you interact with your customers. Keep it fun and tell them everything they need to know.
If you want attention and need it fast, then set up a special promotion. Give something away! Make the prize something to get excited about, create a buzz about your company! If you do one every few months, you'll keep interested potential customers coming in and you will keep them longer. It also does a great job getting your brand name known, a big giveaway will give you more attention and many more people purchasing your goods that may otherwise have passed you by.
Even if you aren't in fashion or music, pictures can be a great tool to get your brand recognized and bring in new customers. Get some professional pictures of your product done, attach your brand somewhere in the photo, and share them via your social media site. They grab the eye of viewers easier than written posts and have a higher chance to draw readers in and view your page for a long period of time.