"Are an influencer's sponsored posts as compelling to their audience as their other content?"
This is an interesting question - in the past year, Instagram has expanded both its influence and ad options, making the platform a more important consideration for a great many brands. But how do you best maximize on the opportunities presented by Instagram and tap into that 300 million daily active user base.
To get more insight into the effectiveness of sponsored posts on the platform, Fractl recently conducted a study of more than 1.2 million Instagram posts which included the tags #spon, #sponsored, #sponsoredby, #sponsoredpost, or #ad. Fractl then also examined the 99 most recent posts from influencers which they split into two categories:
- "Quality influencers" - The 1,000 influencers who received the most likes for their sponsored content.
- "Quantity influencers" - The 1,000 influencers who posted sponsored content the most frequently.
The full results of the study are included in this infographic.