There are many myths around social media and digital marketing and it's effectiveness. Digital marketing can solve all of your business needs, social media marketing is easier than traditional methods, digital marketing is free of cost. And as with most myths, while there's some small kernel of truth from which each of these rumors have expanded, the reality is that the marketing challenges remain much the same - you have to know your customers, you have to understand your audience perspective, and you need to deliver based on those data points.
And while online channels make such insights more readily available, there's still a big learning curve involved - sure you can gain great insights from social, but you first have to learn the systems and process to best understand where to look.
To underline some of the most common digital marketing myths and their corresponding truths, this infographic, created by Digitalmarketingphilippines, takes a more in-depth look at the rumors.
A version of this post was originally published on Irfan Ahmad's blog.