Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.
Developing Your Twitter Presence
Twitter can provide your brand with a number of different benefits, including the ability to develop a loyal following and engage with your audience. With the right Twitter strategy, it is possible for your business to gain exposure to hundreds if not thousands of prospective customers. The problem that many businesses experience with Twitter is that it is more demanding than other social networks. Among the primary reasons for this is the fact that success with Twitter requires continual communication with your followers.
One of the most important things you can do to cultivate strong relationships and stand out from your competition is to send a thank you anytime your business gets mentioned. Additionally, if you are asked a question, make it a point to answer the same day, ideally, within an hour. Offering only 140 characters and an extremely short shelf life, Twitter is often a challenging platform for presenting your message. Adding symbols and emoticons is a fun way to cultivate interest in your tweets while also making them easier and shorter to read.
Standing Out from the Crowd on Facebook
Due to the recent changes in Facebook's algorithms, brands now receive less exposure. As a result, it is more important than ever for businesses to make sure that their posts stand out. One of the most important things to keep in mind when creating posts for Facebook is to keep it short and simple. While you certainly have more latitude on Facebook than Twitter, it does not mean that you should use all the space available to you. According to research conducted by BlitzLocal, longer posts perform more poorly than shorter ones. Furthermore, rather than simply making a statement in your post, consider asking a question. BlitzLocal found that questions can increase interactions by as much as 20 percent.
Pinning posts is another excellent way to make sure you stand out on Facebook. This is a great strategy to use when posting current offers or other critical info. With a pinned post, you can manually set an update to ensure that your post stays at the top of your timeline even if you add other posts later.
Making an Impression on Google+
When planning your strategy for Google+, keep in mind that Google features some elements that are different from other social media platforms. This can prove to be advantageous because it enables you to stand out from the competition. For instance, on Google+, you can take advantage of the ability to strikethrough, italicize, and bold. With these formatting options, you can make your posts easier to read.
Setting Yourself Apart on LinkedIn
LinkedIn is often touted as an excellent way to develop your business networking connections. One of the great things about LinkedIn is that you can benefit from a number of different posting opportunities. Among the best ways to stand out from the crowd on LinkedIn is to post frequently. LinkedIn offers much more than just a place to store your resume. Posting and sharing frequently on LinkedIn provides you with far more opportunities for connecting with your contacts.
Regardless of which social media networks you decide to use, keep in mind that you should not expect to see overnight results. The process of developing a successful social media strategy requires patience and time. Remember that succeeding on social media also requires consistency. This means continuing to post regularly. If you find that you are experiencing difficulty in posting regularly, consider using a scheduling tool, such as HootSuite or SproutSocial to ensure that your content is posted regularly. By taking an innovative approach and committing to a regular posting schedule, you will ensure that you stand out from the crowd on social media.