While Twitter is a user-friendly platform, there are some easy ways to improve your presence and make a real difference in your Twitter marketing strategy. Tweet analysis shows a specific tweet structure and additional assets can increase your chances for a retweet. For instance, images result in a 35 percent bump while quotes increase the odds for a retweet by 17 percent. This infographic will teach you key ways to optimize your Twitter stream and your Twitter profile (both for individuals and for brands), ways to increase engagement, and best practices for tweet structure.
But while it's easy to focus on the numbers, it's important to appeal to human behavior so you (and/or your brand) don't sound like a robot-stop tweeting headlines and phrase tweets to nudge peoples' desire for self-improvement. And if you've ever wondered if you're going about Twitter all wrong, this infographic hashes out common Twitter mistakes to avoid (for instance, rather than overuse hashtags, stick to one to three per tweet).
Make sure you're getting the most out of your Twitter profile with these tips, tricks, and best practices.