The Advertisers' Guide to Halloween [Infographic]
When the pumpkins start to appear around town, and the cinnamon aroma spreads out in the cold air, we know America is officially in Halloween mode.
Americans are drawn to Halloween like kids are attracted to candy - almost 70% of Americans celebrate Halloween, and they collectively spent more than $8.4 billion on the event last year alone.
Searches for Halloween-related topics start as early as September, and social media is considered trick-or-treaters' best friend - which means this a sweet time for using paid social to get your message out there.
To ensure your Halloween campaign generates optimum response, check out our new infographic below, which includes a range of stats and insights you can use to help guide your marketing and paid social efforts.
This article was first published on the Strike Social blog
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