Optimal Image Sizes to Share on Social Media Cheat Sheet [Infographic]
The written word is a hugely important element of social media. And now that most platforms allow users to include visual content, companies are learning the value that images and videos can add to their marketing mix. In fact, nearly three quarters of marketers plan to increase their use of original visual assets this year. Beyond the old adage, "A picture is worth a thousand words," how can visual content improve your social success?
Tweets with images receive 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets. And on Facebook, where photos account for nearly nine out of 10 interactions, use of visual content generates 65 percent more engagement.
But before you slap a picture on your next post, cross check against this infographic to ensure you're using the optimal image sizes for the top platforms. You'll also find pro tips for each network like, on Facebook, PNG files larger than 1MB may appear pixelated and Instagram allows higher res photos if they are taken straight from the app.
Make sure to get your photo and video sizes right for more shareable, optimized posts.
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