Everything Social Media Marketers Need to Know for Valentine's Day [Infographic]
Valentine's Day is almost here, which means people are getting ready to show appreciation for their loved ones.
This year, 54% of adults in the U.S. will get in on the occasion, spending a total of $18.2 billion, according to projections from the National Retail Federation.
Valentine's Day is a great opportunity for brands to advertise their products and services. Most people not only buy presents for romantic partners, but some also shop for their kids, their parents, coworkers - even their pets.
And once again, social media is one of the best channels to connect with prospective customers for the occasion. People love to share their affection on social media, and they use the internet to search for gifts for their very nearest and dearest.
We've compiled a listing of Valentines Day data to help you improve your targeting and get the most out of every dollar spent on your Valentine's Day social media advertising campaign.
This article originally appeared on Strike Social
Follow Ligia Aguilhar on Twitter