Facebook has released a new infographic which outlines how people used the platform to celebrate Mother's Day last month.
And there's a reason why Facebook has given Mother's Day specific focus:
"Across the world, Mother's Day 2017 drove more posts in a single day than any other topic on Facebook in the last year"
That's a lot of activity - and given the increased interest, Facebook's broken down the Mother's Day actions to give a full overview of usage trends and behaviors.
First off, the data will obviously help in terms of planning your Mother's Day campaigns for next year, but second, the insights underline just how important and influential Facebook has become, particularly around major seasonal events. Worth keeping in mind in your planning.
You can read the full Facebook 'Mother's Day 2017' report here.