I recently attended the Videonomics Summit in Santa Monica, where a group of leading marketers gathered to take an in-depth look at the emerging trends in video marketing. In a wide ranging series of discussions, these executives tackled everything from content creation to emerging platforms, cutting edge tools to new influencer partnerships.
I've compiled a collection of key highlights and notes in the video below, featuring interviews with:
- Raakhi Agrawal (Digital Strategy Marketing Manager at Nestle)
- Lily Knowles (VP of Marketing at Vizio)
- Rah Mahtani (Digital Communications Manager at Jack in the Box)
- Noah Lomax (Global Consumer Social Strategy Manager at HP)
- Jeff Pray (SVP of Starcom USA)
- Shannon Pruitt (President at The Story Lab NA)
Watch to learn:
- Where Nestle spends its first digital dollars
- Why Jack in the Box uses both celebrity and micro influencers
- Why HP feels influencer marketing is so effective
- What The Story Lab feels is the most fundamental and critical thing for a brand to have in this day and age