With 500 million daily users and powerful ways to highlight the daily life of its company or products, Instagram is appreciated by regular users and brands alike. Here are 6 steps to develop your community and gain visibility on this platform, as well as a tool to help you along the way!
Unique and high-quality content
With all the focus on engaging potential audiences through following, liking and commenting, it’s easy to forget the importance of content quality. Your publications should be interesting, diverse and authentic to your target audience if you want to build a loyal following.
What type of content published by your competitors is the most popular among their audience? What makes you different from your peers? What is your target customer like? What are they interested in? Answering these questions will help you determine a successful content marketing strategy for your brand.
Natural and regular interaction with audience
Liking, commenting and following back is a great way to remind your account to an already-present audience and establish relationships with new followers. Making it regular is a key to building a loyal following.
If you keep the interaction constant, follow a strong content strategy and use paid promotions, all while working on your actual brand, you will be on a highway to success that just cannot physically be reached by a single human being.
In case you don’t have a team to help and you’re cautious of sketchy online automation bots, Combin is something to consider. It’s a desktop application that helps manage, search and engage Instagram audience in a safe way. Single and mass liking and commenting of all and up to 10 most recently published posts functionalities ensure your current and potential audience is getting the attention for your account, while you may focus on other important matters.
Moreover, Combin tracks unfollowed accounts and protects from following them again, determines who doesn’t follow back, and provides various options for detecting and filtering out interaction inefficient accounts. Utilizing these features save a great deal of time and let you spend a limited amount of allowed Instagram daily actions on-real, potentially interested accounts that weren’t previously engaged.
Smart use of hashtags
If there is a social network where hashtags are essential, it's Instagram! Remember to systematically add hashtags to all your posts. Do not fall into the trap of excessive popular hashtags - they bring visibility, but not the right audience.
Be specific. Use hashtags relevant to your business and the subject matter of each specific publication. Post the hashtag cloud in the comments of the post if you don’t want them to ruin the structure and aesthetics of your publication
Who doesn’t like to win small gifts? Running a contest is one of the best ways to generate massive engagement and drive sales through Instagram.
Remember to keep it simple, rules of entrance should be clear and easy to follow. The conditions of being a follower and leaving a short specific comment, or tagging a couple of friends’ accounts in the comments, are just enough!
Collaborating with influencers
Partnership with Instagram influencers is another safe bet for effective brand building and rapid organic audience growth. Beware of fake influencers, it’s better to spend some time checking their credibility than spend your money in vain.
Make sure their following is real and active and the audience’s growth is steady. Previous sponsored posts and presence on other social networks are also important to check out before jumping into the collaboration. Don’t be afraid to ask potential partner for proofs of their influence directly as well.
Native ads use
More than two million companies effectively use native Instagram ads to promote their products and reach wider audiences, why shouldn’t you? There are 5 advertising options to choose from, all seamlessly incorporated into stories and feeds. Unique creative tools and formats of Instagram ads make it easy to inspire action. Facebook Ad Manager integration helps target your audience like a pro.